Virgin Radio Italy began broadcasting July 12, 2007, and since its planning, which lasted some months, we used MusicMaster as music scheduler. Before then I had never tried it and, to be honest, I had never even seen it. During that time, Virgin Radio, having to start from scratch, was made as a driver for the Finelco Group on MusicMaster test. There was no better opportunity to try it and I must say that the choice was very appropriate. It has an intuitive and fully customizable interface, with drag and drop, copy and paste of single and multiple fields, inline or even in rows and columns like a classic spreadsheet. It has an infinite amount of functionality for customizing rules, clock, lists... I'm not overdoing it by saying, from my point of view, MusicMaster is the best music scheduler on the market! Its flexibility and its customization options allow me to save a lot of time in conducting the operations of both preparation and scheduling of a radio day. MusicMaster is not a simple scheduler... it's so much more!

Alex Benedetti
Head of Music Programming
Virgin Radio Italy
Milano, Italy