I started my "adventure" in radio in 2006, and became Music Director for QMIX in 2007. I say adventure because I'm not your typical die-hard "I've wanted to be in broadcasting since I was 5" radio station employee. I never came close to even thinking of working in radio growing up. I accepted the job because the station cluster needed a graphic designer and they thought I could also host an air shift too. Work in an office where it's cool to listen to music? Sweet! When I accepted the Music Director position, I was crazy excited about getting to listen to new music and be paid for it. Other than that, I had no idea what the rest of the position entailed, including managing the music database. Currents? Power Golds? Rule Tree? Turnover Analysis? Needless to say, it was a baptism by fire. Thankfully, we were using MusicMaster at the time, and with help from the training videos and some guidance from country consultant Keith Hill, the MusicMaster software program was easy to navigate and became very intuitive once I started managing our music databases. MusicMaster has the ease of use that novice users appreciate, and at the same time the power the advance MD's want to dig deep and fine tune the database and rules to schedule exactly what you want it to schedule. As I was growing as a Music Director I wanted to learn more about what MusicMaster could do because it was so easy to learn. As the station's website manager, I've dealt with several management systems that can be frustrating to navigate because the structure is poorly built or the language used is for someone with a PhD. MusicMaster by far has been my favorite program to use. I actually look forward to those times when our Program Director comes to me and says "make this (insert music/playlist task) happen!" because I know MusicMaster will get the job done. And for those few times I get stuck, I have no problem talking to anyone on the friendly tech support staff. I think Keith Hill shared a version of this quote with me on one of his consulting visits, and I whole heartily agree with it concerning MusicMaster. "There are several vehicles out there that can get you from point A to point B. The difference is in the ride experience - you could get there smushed in the backseat of a clunky old VW bug, or enjoy the luxury of the smooth ride of a Cadillac." MusicMaster is that Cadillac.

Sara Beth Merz
Music Director
QMIX 107.3 (WRZQ)
Columbus, IN